{"id":2439,"date":"2025-09-26T17:03:23","date_gmt":"2025-09-26T17:03:23","guid":{"rendered":"https:\/\/ciaopanda.it\/?p=2439"},"modified":"2026-05-03T09:46:39","modified_gmt":"2026-05-03T09:46:39","slug":"panda-gigante-il-fenomeno-del-merchandising","status":"publish","type":"post","link":"https:\/\/ciaopanda.it\/en\/panda-gigante-il-fenomeno-del-merchandising\/","title":{"rendered":"Giant Panda Dominates Chinese Popular Culture: The Merchandising Phenomenon"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The <strong>giant panda<\/strong> It is not only a vulnerable species, but a real <strong>National Treasure of China<\/strong> e, se posso permettermi, del mondo intero. Il tenerissimo orsetto porta gioia all&#8217;umanit\u00e0 e funge da <strong>flag species<\/strong> per la conservazione della biodiversit\u00e0 mondiale. Un simbolo inconfondibile anche del WWF per oltre 50 anni. Questa immensa carica emotiva e simbolica ha permesso al panda di trascendere i confini delle riserve naturali, diventando &#8211; di conseguenza &#8211; la base di un importante <strong>merchandising phenomenon<\/strong> and a pillar of the <strong>Chinese popular culture<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Giant Panda and the Merchandising Phenomenon: The Chengdu Research Base&#039;s Branding Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;istituzione che ha, da sempre, a cuore la popolarit\u00e0 del panda per scopi di conservazione e culturali \u00e8 indubbiamente  la <strong>Chengdu Research Base of Giant Panda Breeding<\/strong> (Panda Base). The facility is located in Sichuan and the very famous Base is recognized worldwide for its <strong>conservation <em>ex situ<\/em><\/strong> e non solo. Anche per la ricerca e l&#8217;educazione scientifica, impegnandosi attivamente per diffondere e sensibilizzare l&#8217;opinione pubblica riguardo l&#8217;importanza della conservazione della specie. Gli sforzi per integrare l&#8217;immagine del panda nella cultura popolare e nel <strong>merchandising<\/strong> are evident in several of the Base&#039;s initiatives. In particular those managed by the <strong>Department for the Development of Culture and Tourism<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Iconic products and souvenirs:<\/strong> I negozi e i chioschi della Base offrono ai visitatori la possibilit\u00e0 di &#8220;portare a casa un panda gigante&#8221;. Questi articoli servono a commemorare &#8220;la bellezza della vita e della natura&#8221;. Articoli culturali e creativi a tema protezione ambientale vengono regolarmente distribuiti durante le attivit\u00e0 di divulgazione scientifica.<\/li>\n\n\n\n<li><strong>Il progetto &#8220;Super Q Band&#8221;:<\/strong> Gi\u00e0 nel 2008, la Base di Chengdu ha lanciato il concetto di &#8220;Super Q Band&#8221;, un gruppo musicale di cinque panda virtuali in 3D, accompagnato da una cerimonia di lancio per la <strong>Super Q panda doll<\/strong>. Il successo di giocattoli come quelli di Super Q ha dimostrato che \u00e8 possibile combinare con successo l&#8217;istruzione pubblica con i programmi di ricerca e conservazione.<\/li>\n\n\n\n<li><strong>Media and Entertainment:<\/strong> L&#8217;Art Troupe della Base \u00e8 dedicata a migliorare e diffondere il <strong>giant panda culture brand<\/strong> attraverso l&#8217;arte. Hanno prodotto opere rappresentative come i musical <em>Panda Teahouse<\/em> (2018) and <em>Panda Fairy Tale<\/em> (2019), and participated in the CCTV Network Spring Festival Gala with works such as <em>Pandas&#8217; New Year Greeting<\/em> e <em>Happiness of Plump Pandas<\/em>.<\/li>\n\n\n\n<li><strong>Publishing and Dissemination:<\/strong> The Base publishes the bilingual illustrated magazine (<em>Giant Panda<\/em>) to promote scientific knowledge and culture related to giant pandas. Illustrated children&#039;s books are also produced to spread environmental protection messages through engaging stories.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Questi sforzi, definiti come l&#8217;aggiunta di &#8220;valore al marchio culturale del panda gigante&#8221;, non solo generano entrate, ma estendono anche l&#8217;influenza internazionale della specie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ciaopanda.it\/wp-content\/uploads\/2025\/09\/peluche-Hua-Hua-1024x1024.jpg\" alt=\"\" class=\"wp-image-2445\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ciaopanda.it\/?p=2542\">Adidas and Dorophy Tang pay homage to the giant panda: an exclusive capsule collection<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ciaopanda.it\/?p=2613\">Japan publishes photo book marking 30 years of research into giant panda breeding.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ciaopanda.it\/panda-sulle-monete-2025-la-banca-popolare-cinese-la-serie-commemorativa\/\">Panda on 2025 coins: People&#039;s Bank of China launches commemorative series<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ciaopanda.it\/francobolli-hong-kong-2025-panda-gemelli-temi-culturali\/\">Hong Kong Post launches special stamps featuring giant panda twins and cultural themes for 2025<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ciaopanda.it\/it_it\/panda-robot-wulong-primo-maggio-famiglie\/\" type=\"link\" id=\"https:\/\/ciaopanda.it\/it_it\/panda-robot-wulong-primo-maggio-famiglie\/\">Robot pandas in Wulong: debut on May 1st<br><\/a><a href=\"https:\/\/ciaopanda.it\/panda-sulle-monete-2025-la-banca-popolare-cinese-la-serie-commemorativa\/\"><br><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/ciaopanda.it\/?p=2613\"><br><\/a><a href=\"https:\/\/ciaopanda.it\/?p=2542\"><br><\/a>Le panda-star e l&#8217;esplosione virale: il caso del director Hua Hua<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, both the popularity and the merchandising phenomenon of the giant panda have been amplified exponentially thanks to social media, transforming specific specimens into true viral celebrities. <strong>Hua Hua<\/strong>, a female giant panda born in July 2020 at the Chengdu Panda Base, is an emblematic example of this phenomenon in China:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fame on Weibo and TikTok:<\/strong> La sua popolarit\u00e0 \u00e8 cresciuta a dismisura sui social media cinesi. L&#8217;hashtag a lei dedicato su Weibo ha raggiunto quasi <strong>1.6 billion interactions<\/strong>, with millions of views on platforms like TikTok.<\/li>\n\n\n\n<li><strong>Distinguishing features:<\/strong> Hua Hua is loved for her unique appearance, including a body shape <strong>sturdy and clumsy<\/strong>, una camminata lenta, iconica e macchie scure intorno agli occhi simili a lacrime rovesciate, che le conferiscono un&#8217;espressione dolce.<\/li>\n\n\n\n<li><strong>Human connection:<\/strong> un elemento cruciale del suo successo \u00e8 il rapporto speciale con il suo custode, affettuosamente noto come &#8220;<strong>Grandpa Tan<\/strong>,&#8221; le cui interazioni affettuose hanno conquistato milioni di utenti online.<\/li>\n\n\n\n<li><strong>Economic and tourist impact:<\/strong> Its fame has translated into a significant impact on local tourism. During the 2023 May Day holiday, the Chengdu Base recorded approximately <strong>264,000 visitors<\/strong>, making it one of the most popular destinations in the country. Recognizing its value, the sweet panda has been named <strong>Honorary Director of the Chengdu Bureau of Culture and Tourism<\/strong> nell&#8217;aprile 2024.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un&#8217;altra celebrit\u00e0 la cui popolarit\u00e0 ha guidato vendite significative di <strong>merchandising<\/strong> (such as stuffed animals, clothing and accessories) is <strong>Fu Bao<\/strong>. Quest&#8217;ultima \u00e8 la prima panda gigante nata in Corea del Sud (anch\u2019essa proveniente dal Sichuan). I suoi video hanno accumulato circa <strong>500 million views on YouTube<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/ciaopanda.it\/wp-content\/uploads\/2025\/09\/peluche-Fubao.jpg\" alt=\"\" class=\"wp-image-2446\" style=\"width:819px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Merchandising for conservation purposes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The merchandising phenomenon is a consequence of the giant panda&#039;s great popularity and global appeal. It is closely linked to <strong>conservation efforts<\/strong> China&#039;s Panda Base, committed to maintaining the largest population <em>ex situ<\/em> di panda in cattivit\u00e0 al mondo (che ha raggiunto 237 esemplari entro la fine del 2022), incoraggia attivamente il sostegno finanziario da parte di tutti i settori della societ\u00e0. L&#8217;adozione e il <strong>merchandising<\/strong> panda-themed donations are an essential funding stream for the cause. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the Base has received significant corporate adoption. For example, the panda <strong>Pan Pan<\/strong> (adopted by Pan Pan Security Door Company) and <strong>Fun Fun<\/strong> (adopted by BURTON SNOWBOARDS). These collaborations demonstrate how the <strong>giant panda brand<\/strong> be used to promote the <strong>wildlife protection<\/strong> e stimolare la partecipazione pubblica. In sostanza, l&#8217;immagine del panda gigante si \u00e8 evoluta da specie a rischio a simbolo culturale, e il suo <strong>merchandising<\/strong> agisce come un meccanismo cruciale che lega l&#8217;affetto del pubblico alla missione di conservazione. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ciao-panda wp-block-embed-ciao-panda\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"q4wn0fEV3J\"><a href=\"https:\/\/ciaopanda.it\/?p=2262\">Chengdu, biodiversity and the protection of the giant panda<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cChengdu, Biodiversity, and the Conservation of the Giant Panda\u201d \u2014 Ciao Panda\" src=\"https:\/\/ciaopanda.it\/?p=2262&#038;embed=true#?secret=bsCESs3iDq#?secret=q4wn0fEV3J\" data-secret=\"q4wn0fEV3J\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Il panda gigante \u00e8 un simbolo, non solo di amicizia fra Stati, ma una vera e propria icona a livello globale. Il successo e la popolarit\u00e0, infatti, hanno portato inevitabilmente <\/p>","protected":false},"author":3,"featured_media":2444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panda gigante e il fenomeno del merchandising<\/title>\n<meta name=\"description\" content=\"Il panda gigante \u00e8 un&#039;icona globale e ambasciatore della biodiversit\u00e0, diventando cos\u00ec un fenomeno culturale e di merchandising. Da sempre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ciaopanda.it\/en\/panda-gigante-il-fenomeno-del-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panda gigante domina la cultura popolare cinese: il fenomeno del merchandising\" \/>\n<meta property=\"og:description\" content=\"Il panda gigante \u00e8 un&#039;icona globale e ambasciatore della biodiversit\u00e0, diventando cos\u00ec un fenomeno culturale e di merchandising. 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